Where do I start?

Boobs. Perky, lumpy, bouncy, lop-sided. Everyone’s are different, and they can even change throughout the month, so it’s important to know what’s normal for you. Ladies, if you notice any change to your boobs that remains a week after your period has ended, or if you have any other concerns, it’s best to see your doctor.


Take a good look at your boobs and get familiar with their normal appearance. If you notice that something looks different, like unusual changes in shape and size get it checked out by your doctor.


Feeling your boobs will help you get to know their normal texture and become familiar with how they change throughout your cycle. Every pair of boobs feels different but if you notice a change that's unusual for you, like a lump or swelling, again it’s best to visit your doctor for a second opinion.


Just like your boobs, each pair of nipples is unique. Having inverted nipples can be perfectly normal, but if you notice a change such as your nipple suddenly pulling in when it doesn't normally, a rash or crusting of the area, or any unusual discharge, get it checked out.

All around

Your breast tissue covers the area from your armpits up to your collarbones, so when you're feeling your boobs make sure to check your armpits and upper chest as well.

Check your pecs

Even though it’s very rare, men can still develop breast cancer, so it’s still important for you guys to check too!

The Campaign

How should you check yourself for signs of breast cancer? Do you check just the breasts or should you be checking in other places? As a team of mostly women working on this project, it was surprising that none of us knew the right way to check. We want to show others like us just how easy it is, with the hope that it encourages both men and women to do it more regularly!

You must not rely on the information on our website as an alternative to medical advice from your doctor or other professional healthcare provider. You should never delay seeking medical advice, disregard medical advice or discontinue medical treatment because of information on our website.

Nice and Serious

About us

We’re a nice creative agency that cares about serious issues. As well as client work, we encourage our team to take on internal projects on subjects they are truly passionate about. We call these Nice Works. Touch Yourself is one of these projects and we're very excited to share it with you!

See our work